WHO WE ARE

Choice Products, Inc. is a small, multi-faceted company located in Western Kentucky. The company was formed in early 1997 by Gary McMillin, current President. Prior to establishing Choice Products, McMillin has over seventeen years of experience in marketing and retail product development.

OUR MISSION

Our primary function is finding new and innovative consumer products to develop for the retail market. We are a small company, and intend to remain small. We feel one of the keys to our success has been our ability to maintain a strong focus on each product that we work with. Our business ethics and practices are above reproach. We communicate with our associates in an honest, open, and frank manner. We want to know the people we deal with. And we want our business associates to know who we are.

We are not a 'Product Submission' company. We do not offer our services for a fee. We offer our expertise at no cost to inventors with our FREE PRODUCT ANALYSIS . If a product or idea does not 'fit' what we do, we will tell you...and give you our reasons, along with suggestions for improvements or revisions to your product that we feel would be helpful. If a product does meet our stringent standards, we will seek a licensing arrangement with the inventor. Products that we license receive maximum effort and support, as well as capital investment, manufacturing expertise, design and engineering services, and exposure to a network of contacts that is normally unavailable.

At the appropriate time, we can furnish names of other inventors that we have worked with for reference information.

OUR METHODS

Because the requirements of this business are so varied, our services are constantly changing. Some of the areas of development we are involved with include

Design and engineering
Manufacturing processes
Quality procedures
Packaging and labeling
Cost controls
Sales and distribution
Capital for development, production, and marketing

When a product is ready for the marketplace, we work through major marketing firms, retail companies, catalog companies, infomercial companies, and others to place the product into the market in a manner that best suits that particular item.

The manufacturing of our products is done under contract with high quality producers in the U.S. We establish and maintain standards of quality, capacities, pricing and distribution criteria for our finished products and all suppliers of components and services.

OUR EXPERIENCE

Over the past few years we have been fortunate to work with several very influential people and organizations in the retail industry. This 'network' of contacts is one of the keys to our success in developing products. We are familiar and have done business with K-Mart, Sears, Wal-Mart, Canadian Tire Corporation, HomeBase, Ace Hardware, Servistar, BJ's Price Club, Brookstone Catalog, Plow and Hearth Catalog, and QVC Shopping Network. We have been directly involved with negotiations, fulfillment, and logistics with the largest retailers in the U.S.

We also have extensive experience with leading infomercial companies such as King World Direct, and the Guthy Renker company. We have produced short-form infomercials, and done logistical and fulfillment work for these efforts.

Meeting the demands of a large retailer is a daunting task at best. Our experience and contacts in this regard is vital to our ongoing success, and the success of our products.

OUR SUCCESS

We are proud of our track record. Two of our current products, The Wombat Pro™ (temporarily out of stock) and The Trash Funnel™ are perfect examples of what we seek to accomplish. Both of these products had been exposed through other firms prior to us acquiring them. Neither had been successful. We saw tremendous potential and strong consumer appeal to both, but realized they needed a lot of work to make them marketable.

Working with the inventors, Choice Products devoted the expertise and capital needed to make those changes. We began by employing engineering and design experts to make the items function better, more durable, more attractive, and more efficient to produce. We then sought out and contracted with modern, high-quality manufacturers. New packaging, labeling, graphics, and other sales materials were developed. The products received massive exposure through the largest Trade Shows in the U.S. Professional quality television footage, infomercials, and commercials were produced.

One of our newest products is the Ripmaster Circular Saw Guide. Choice first acquired a license to this innovative tool idea in 1999. Over the following three years, we took the idea from early prototype stage, all the way to distribution through major retail and television shopping networks. Currently, the item is sold in the U.S., Canada, and Europe. The process required to develop this product included design and engineering, manufacturing, quality testing and analysis, packaging design, and point-of-sale graphics. When we felt the product was ready, we made presentations, sold the product, and worked out the many logistical and other issues involved in dealing with major retail.

Our newest product is the Dual-Flo Multi-Function Nozzle.

Currently, our products are sold throughout the U.S., Canada, and Europe under various brand names.

The Dual-Flo, the Rip Master, and the Trash Funnel are all enjoying continued success and growth. Sales for each has grown tremendously. Consumer response has been absolutely wonderful. Our goal is to work with only quality products such as these. Our primary product categories are:

Lawn and garden
Tools

We seek innovative, problem-solving ideas and products. If you have an idea or product that you feel we may be interested in...we invite you to CONTACT US.